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101 Ways to Really Satisfy Your Customers : How to Keep Your Customers and Attract New Ones (101 . . . Series)
Product Details
- Paperback 218 pages (June 12, 2003)
- Publisher: Allen & Unwin
- Language: English
- ISBN: 1865087440
- Amazon.co.uk Sales Rank: 381,987
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Editorial Reviews
Synopsis
Modern consumers are more demanding and informed than ever before. They are aware that they have choice and that there is considerable competition for their business. There is a limit to lowering prices as a competitive tool, costs can only go so low, leaving one area for modern businesses to outshine their competitors - with customer service. Small businesses have the greatest potential to offer extremely high levels of customer service due to their direct contact with their customers. Unfortunately, very few fully realize the power of customer service and what it can do for their business. As a result, common dinner party conversation focuses on the poor level of service most recently received. Put simply, customer service is about exceeding your customers expectations. Do that and you are well on the way to success and profitability. This book provides an insight into understanding and identifying what customers expect and it details simple suggestions that will enable all businesses to exceed these expectations and reap the rewards.
Customer Reviews
The best customer service book I have ever read, July 27, 2003
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Reviewer: A reader from London |
At long last there is a smart, practical book that tells you how to offer excellent customer service at a small business level. It explains why great customer service is so important and the author has a very easy to understand and easy to read style that makes reading this book feel like you are sitting next to him discussing customer service.Like the rest of Andrew Griffiths books this one is cracker.
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Customer Service for Trainers (UK Training News)
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