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Sales Training: A Guide to Developing Effective Salespeople (Mcgraw Hill Training Series)
Product Details
- Paperback: 161 pages
- Publisher: Mcgraw-Hill (November, 1992)
- Language: English
- ISBN: 0077074580
- Product Dimensions: 0.5 x 7.8 x 9.8 inches
- Shipping Weight: 13.6 ounces.
- Amazon.com Sales Rank: #2,510,519
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Amazon: UK - USA - FR - DE
Editorial Reviews
Synopsis
Looks at the "why" of sales training as well as the "how-to". Covering all aspects of this type of training, this book examines the basic concepts, the methods employed and evaluation of the techniques themselves. The book offers advice and practical suggestions and explores the internal environment of an organization and the ways in which trainers can bring effective programmes into being through use of case-studies, examples and usable tools.
Related article:
How Sales Coaches Aviod the Training Feeding Frenzy, by Frank Salisbury (UK Training News)
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