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Follow this Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential
Product Details
- Hardcover 304 pages (October 2002)
- Publisher: Warner Books
- Language: English
- ISBN: 0446530506
- Product Dimensions: 9.3 x 6.3 x 1.1 inches
- Shipping Weight: 1.1 pounds.
- Amazon.co.uk Sales Rank: 145,013
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Amazon: UK - USA - FR - DE
Editorial Reviews
From Publishers Weekly
Rejecting conventional "rational actor" theories, this dense volume of management theory argues that emotions deeply impact economics. Customer loyalty comes from a non-rational, even addictive "passion" (such that customers "can actually suffer from withdrawal" if "deprived of a specific brand") based on personal "emotional bonds" to a company's employees. Workers, in turn, must feel emotionally connected to managers who value their contributions and give talent its head. The authors, management consultants for the Gallup Organization, deploy a complicated theoretical apparatus-drawing on cognitive neuroscience and elaborate statistical analyses of mountains of survey data-to prove that companies profit when workers and customers feel appreciated and listened to. This is a welcome message, enlivened by anecdotes illustrating good employee relations, salesmanship and customer service, but in extolling "a management style that doesn't try to 'tell people what to do,'" the author's disparagement of training and organization in favor of "innate talent" and "emotional engagement" sometimes seems excessive. Worse, the passages celebrating "The Gallup Path" and the Gallup Organization's proprietary methodologies for assessing "talent themes" and emotional states read like excerpts from a brochure for the company's consulting services.
Copyright 2002 Reed Business Information, Inc.
Customer Reviews
Follow this path: should you?, December 19, 2002
Reviewer: mkorteweg from London UK
Being a Gallup fan, having bought 30 times already (to give away) "First break all the rules" and "Now discover your strengths" I ordered of course immediately upon appearance "Follow this path" (hard cover edition). The first 60 pages were disappointing. It may be useful for readers not knowing the other 2 books or Gallup's Magazine, but for me it was rechewing the stuff. The middle bit of "Follow the Path", though partially reflecting the studies published in Gallup's Magazine, made me love this book too (the number of post-it stickers is a terrific indicator!). The very last (research) part can probably only seduce the scientist-statisticians, though some descriptive paragraphs in between may give you a kick (or good idea). I ordered now the paperback already to give a friend and will probably give it another friend too. But 30 times I doubt it! Investors in People will like it.
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