|
Customer Is King: How to Exceed Their Expectations (Virgin Business Guides)
Product Details
- Paperback 192 pages (July 4, 2002)
- Publisher: Virgin Books
- Language: English
- ISBN: 0753506882
- Amazon.co.uk Sales Rank: 235,038
Buy securely on the:
Amazon: UK - USA - FR - DE
Editorial Reviews
Synopsis
Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer. Through key questions, case studies, checklists, worksheets and frequently asked questions. Robert Craven shows you how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. A practical, hands-on, thought-provoking book for anyone running or growing a business, or for professional marketers who have found that their methods don't work any more.
From the Publisher
One of the more successful titles in the Virgin Business Guides is Robert Craven?s first title, KICK-START YOUR BUSINESS. He has a hands-on, practical approach to making businesses succeed and in this latest book shows a passionate concern for that least-understood area of the businessman?s armoury ? marketing, and its role in the relationship between businessman and customer. Robert?s advice and examples show the reader how to initiate their own ways of improving their relationships with their customers ? without having to undertake vastly expensive marketing drives.
Of KICK-START, the Independent newspaper said: ?This is the book for you ... inspirational Stuff.?
Express Magazine
A series of helpful and informative guides aimed at assessing and assisting the small and medium sized business.
Book Description
If you are the same as your competitors, then why will anyone want to buy from you? And, therefore, how do you separate you business from the rest?
In a world where, increasingly, profits rule, Customer Is King is about putting the emphasis back on the customer - what happens to your customers when you do business with them? It's about looking at your business through your customers' eyes, understanding what they really want and, ultimately, getting them to buy more from you - and to buy again and again. This practical, hands-on-book - including case studies, checklists, worksheets and frequently asked questions - is for anyone running a business, or for professional marketers who have found their methods don't work any more.
Customer Reviews
Top marks, October 25, 2002
Reviewer glynratcliffe from Newcastle under Lyme, Stafford UK
Like his previous Virgin work, Craven has produced an excellent common-sense guide. Many people prattle on about customer-focus but this book actually has a lot of thought provoking material and can be practically used. Buy it!
Related article:
Customer Service for Trainers (UK Training News)
|
